Quick Answer: Snoopn4pnuts.com turns 20 on December 20, 2026. We're using the eight months in between to build something worth remembering — a monthly 20%-off SNOOPY20 window on the 20th of every month, a weekly "20 Peanuts Characters, 20 Stories" blog series starting in June, and an anniversary vault of 20 rare vintage pieces dropping one per hour on the anniversary day itself. If you collect Peanuts memorabilia, the early-access list is where the previews land first.
Twenty years ago this December, snoopn4pnuts.com sold its first Peanuts collectible. We're now sitting at the halfway point of the 2026 calendar — eight months from the anniversary — and the work has already started. This post is a quick look at what's coming and how collectors can be part of it.
What's Inside
- Why we're announcing in April, not November
- SNOOPY20: the monthly 20%-off ritual
- "20 Peanuts Characters, 20 Stories" — weekly series
- The Anniversary Vault
- Joining the early-access list
- Frequently Asked Questions
Why we're announcing in April, not November
Most anniversary campaigns start in November for a December event. They underperform because the people who care don't get enough time to plan, save, or even know it's happening. Email lists need months of warming. Search engines take 90+ days to pick up anniversary-themed content and rank it. Pinterest pins mature over four to six months. Press coverage requires lead time most retailers never give it.
Eight months out is the difference between a calendar entry and a moment.
SNOOPY20: the monthly 20%-off ritual
From May through December 2026, the code SNOOPY20 is live for 24 hours on the 20th of each month. That's eight one-day windows in total — May 20, June 20, July 20, August 20, September 20, October 20, November 20, and the final window on December 20. After the December 20 window closes at 23:59 ET, SNOOPY20 is permanently retired.
It's a single discount code that means the same thing every time: 20% off the entire store, one day, no exclusions, no fine print. The reason it only opens on the 20th is the same reason the anniversary date matters — the date carries the meaning. Discounts that exist all the time don't.
"20 Peanuts Characters, 20 Stories" — weekly series
Starting in June, we're publishing one in-depth character profile per week, running through the December anniversary. Twenty characters, twenty weeks: Snoopy, Charlie Brown, Woodstock, Lucy, Linus, Sally, Schroeder, Peppermint Patty, Marcie, Franklin, Pig Pen, Rerun, Patty, Violet, Frieda, Shermy, Roy, Eudora, Joe Cool, and Spike.
Each post covers the character's debut, signature moments from the strip, the merchandise eras worth knowing, and the collector pieces that show up most often. If you've ever wondered why Joe Cool shirts from the late 1970s sell for what they do, or what to actually look for in a Schroeder piano figurine, this is the series.
The Anniversary Vault
The single biggest piece of the December 20 event is the Anniversary Vault: 20 rare and vintage Peanuts pieces released one per hour over the 20 hours between 04:00 ET and 23:59 ET on December 20. Some are vault pieces we've held back for this. A few are personal pieces from the store's earliest years. Each one sits live for one hour, then the next one drops.
The vault runs alongside the final SNOOPY20 24-hour window — meaning the 20% discount applies to vault pieces, too.
Joining the early-access list
The early-access list is a separate collector-only list. It's not a duplicate of the regular newsletter — it's a smaller list that gets:
- A preview of the 20 vault pieces in early December, before they go live
- A reminder the day before each SNOOPY20 monthly window opens
- The story behind each character profile in the "20 Stories" series, sent before each post is public
Sign-up is on the homepage and in the footer at snoopn4pnuts.com. We'll never share the list, and there's a one-click unsubscribe at the bottom of every email.
What's next
Between now and the next SNOOPY20 window on May 20, we're shipping a dedicated /pages/20-years anniversary landing page with the full timeline — 2006 to 2026, the story of the store, the early product photos, and a permanent home for the early-access signup. After that, the May 20 window opens automatically and the June character series begins.
Eight months. One date. Twenty years. Thanks for being part of it.
Frequently Asked Questions
When is snoopn4pnuts.com's 20th anniversary?
December 20, 2026. The store has been selling Peanuts collectibles since December 2006 and is celebrating two decades with a year-long lead-up and a single anniversary event on December 20, 2026.
What is the SNOOPY20 monthly promo?
SNOOPY20 is a 20% off discount code that activates for 24 hours on the 20th of every month from May through December 2026. Eight one-day windows in total. The final window opens on December 20, 2026, then SNOOPY20 retires permanently.
How big is the snoopn4pnuts.com catalog?
Over 14,000+ vintage and new Peanuts items across 316 collections — figurines, Hallmark ornaments, Jim Shore, plush dolls, clothing, home décor, garden flags, and seasonal pieces. New finds are added weekly.
What is the "Anniversary Vault"?
A planned December 20, 2026 release of rare and vintage Peanuts pieces — one new piece per hour for 20 hours — alongside the final SNOOPY20 24-hour window. Details and previews go to the anniversary early-access email list first.
How do I join the anniversary early-access list?
The early-access list is a separate collector list at snoopn4pnuts.com that gets first look at the anniversary vault, a preview of the 20 pieces, and early notification when each monthly SNOOPY20 window opens. Sign-up form is on the homepage and in the footer.
What's the "20 Peanuts Characters, 20 Stories" series?
A weekly blog series starting June 2026 — one in-depth profile per week of a Peanuts character. Twenty characters across twenty weeks, ending with the December 20 anniversary.